A true specialist, not a junior
Your account is run by a true specialist, backed by agentic systems, not handed to a junior.
Management & optimization
Your Google Ads, run by a true specialist.
Hands-on, done-for-you management for a small number of advertisers who want their account run properly. I treat your budget like my own, and I only take on a few clients each quarter so each one gets real attention.
Trusted by advertisers spending €2M+/mo
Some brands I’ve worked with
Why work with me
What you actually get.
Profit, not vanity metrics
I optimise for what actually grows your biz, not for a vanity metric that looks good in a dashboard.
Straight talk, always
You always know what’s happening and why. No jargon, no smoke, no hiding behind reports.
Genuine attention
I take on a small number of clients each quarter, so yours gets real, ongoing focus.
Case studies
Real accounts. Real results.
Lead gen
3.5× more conversions for a lead-gen advertiser, thanks to my ‘Modern Search’ strategy.
+253% conversions, YoY
−60% avg. CPA, YoY
+456% conversion rate, YoY
- Inherited a fragmented account stuck in 2021, with Google AI barely used.
- Paused everything and rebuilt Search from scratch, using historical search-term data and the Keyword Planner.
- Heavily consolidated campaigns with my Modern Search approach.
- Leaned fully into Google AI from day one: RSAs, DSAs, Broad Match, Target CPA, OCT.
- Flipped the switch in November ’23, an instant jump in conversions and conversion rate.
SaaS
A SaaS startup scaled from €200k to €14.8M revenue with my custom CLV framework.
€126k → €8.6M ad spend
€200k → €14.8M revenue
+32% profitability, YoY
- Started in 2017 when they ran only the Netherlands and Belgium on modest spend.
- Expanded across 25 languages with a methodical, structured approach.
- Built a custom CLV framework using predictive modelling to spot high-value customers.
- Fed that back into Google Ads via value-based bidding: harder on profitable customers, lighter on the rest.
Two ways to work
Hands-on, or in your corner.
Management
My recommendationCustom by application
I run your Google Ads hands-on, day to day, as if it were my own account.
- Hands-on, day-to-day management
- Full-funnel: structure, bidding, tracking
- Agentic systems on your account
- Proactive testing & optimisation
- A direct line to me, clear reporting
Advisory
Custom by application
I set the strategy and direction; your team keeps execution in-house.
- Monthly strategy & review sessions
- A clear roadmap for your team
- An expert second opinion on call
- Direction without the hands-on cost
- Your team owns execution
How it works
A simple, no-pressure start.
- 01
Apply
A short call to understand your account, your goals, and whether I’m the right fit. No hard sell.
- 02
Proposal
If we’re a match, you get a tailored plan and scope, with pricing built around your account.
- 03
We get to work
A structured onboarding, then hands-on management. You’ll feel the difference quickly.
Questions
Everything you might be wondering.
What does it cost?
Pricing is custom, scoped to the size and complexity of your account and what you want to achieve. Most engagements are a monthly retainer. Book a call and I’ll give you a straight answer.
What’s the difference between Management and Advisory?
With Management I run the account hands-on, day to day. With Advisory I set the strategy and direction and your team executes it in-house. Advisory is lighter and lower-cost; Management is the full operator relationship.
Am I locked into a long contract?
No. After onboarding we work month to month. I’d rather earn the relationship than trap you in it.
Why do I have to apply?
Because this is a close working relationship and I only take on a handful of clients a quarter. I want to be sure I can genuinely move the needle for you before we start.
Do you work with my industry?
I work with lead-gen, e-commerce and SaaS advertisers, from a few thousand to several million a year in spend. If you spend meaningfully on Google Ads, there’s a good chance I can help.
Limited spots
Want me running your account?
I take on a small number of new clients each quarter. Apply to see if this quarter has room for you.