Some brands I’ve worked with

  • Decathlon
  • Samsung
  • Harley-Davidson
  • KPMG
  • WeightWatchers
  • Miele
  • Huel
  • bol.com
  • Kadasterdata
  • Conrad
  • Kaspersky
  • Auping

What you walk away with

Not a report. A plan.

Where the money is going

Every pocket of wasted spend, mapped, so you stop paying for clicks that never convert.

A prioritised roadmap

Exactly what to fix first, second and third, and why, ranked by impact, not busywork.

Findings you can action

No generic best-practice checklist. Specific, account-level recommendations your team can run with.

A true expert’s eyes

I will surface the hidden leaks draining your budget and the overlooked opportunities your competitors are missing.

How it works

Three steps, zero hassle.

  1. 01

    You share access

    Read-only access to your Google Ads account (and analytics, if you have it). That’s all I need to get started.

  2. 02

    I dig in

    A structured audit of every layer, backed by agentic systems that catch what manual reviews miss.

  3. 03

    You get the roadmap

    A clear, prioritised list of what to fix and why, plus a walkthrough so you know exactly how to action it.

“His audit findings were far from the generic recommendations we’re used to getting. We’ve only implemented a handful so far, and the profit increase in a month-over-month window has already paid for the audit itself and then some. The live call was my personal favourite part.”

Daniel Khadem Daniel Khadem RoasPPC

Pricing

Pick your depth.

Express audit

€750 one-time · excl. VAT

A focused, 30-minute Loom walkthrough of your account that highlights the biggest opportunities.

  • 30-minute recorded Loom walkthrough
  • Your biggest opportunities, prioritised
  • Quick wins to action immediately
  • Wasted-spend scan
  • Account structure review

7-day satisfaction guarantee. Not happy with it? Tell me within 7 days and I’ll refund you in full, no questions asked.

Not sure which fits? Book a quick call and I’ll point you in the right direction.

“He didn’t just hand us a list of generic recommendations, he pinpointed exactly where there was real opportunity being left on the table. The audit paid for itself almost immediately, and lined up with one of our best months on record. So much so that we brought Bob back to audit our second brand.”

Chod Shen-Ina Chod Shen-Ina eManualOnline

Questions

Everything you might be wondering.

Which audit do I need, Express or Deep-dive?

The Express audit is a fast 30-minute Loom that flags your biggest opportunities. The Deep-dive is a full teardown of the entire account with a prioritised roadmap and a live call. If you spend more than roughly €10k/month, or you want a complete plan rather than the highlights, go Deep-dive.

How much work is it on my side?

Almost none. You give me read-only access to your Google Ads account (and analytics, if you have it) and I do the rest. No prep, no homework.

How long until I get it?

The Express audit lands within a few business days. The Deep-dive typically takes one to two weeks, depending on the size and complexity of the account.

Do you implement the changes too?

The audit delivers the roadmap; you or your team execute it. If you’d rather I run the account hands-on, that’s Management, which is by application.

My account is run by an agency. Can you still audit it?

Yes, and that’s often when an independent second opinion is most valuable. Plenty of my audits are commissioned by agencies and the brands they manage.

Will it work for my industry?

I’ve audited 100+ accounts across lead-gen, e-commerce and SaaS, spending anywhere from a few thousand to several million a year. The method adapts to your account, not the other way around.

What if I’m not happy?

You’re covered by a 7-day satisfaction guarantee. If the audit isn’t worth it, tell me within 7 days and I’ll refund you in full, no questions asked.

Ready when you are

Get a clear read on your account.

Start with the Express audit, go straight to the Deep-dive, or book a call if you’d like to talk it through first.