The account’s a mess
Years of campaigns piled on top of each other. Nobody has rebuilt it from the ground up, and the results show it.
The route to a Google Ads account that performs.
I’m Bob Meijer. I find what your Google Ads is leaving behind, then rebuild it, and either run it or train your team to.
Trusted by advertisers spending €2M+/mo
Some brands I’ve worked with
You can feel there’s more in there.
Your Google Ads works. You just suspect it could do a lot more. You’re usually right, most accounts I open have six figures a year hiding in plain sight.
Budget is leaking
You’re paying for clicks that never become customers. The waste is real, but it’s buried where you can’t easily see it.
The agency coasts
Tidy monthly reports, little real change, and nobody treating your budget like it’s their own money.
One route, not a menu.
You don’t need another agency, or another audit that gathers dust. You need the truth about your account, and someone who can actually fix it. Three steps, each ending with a decision that’s yours.
Step 1AuditStart here
Exactly where the money’s going, and the plan to fix it.
- You get
- Every layer diagnosed, a prioritised roadmap, a Loom walkthrough and a live call
- Time
- About a week
- Price
- €2,500, credited to your Sprint
You decide on the Sprint
How it worksStep 2Sprint
I take over and rebuild what’s holding you back.
- You get
- A fully rebuilt Google Ads account, from tracking to landing pages
- Time
- A fixed window (~30 days)
- Price
- €7,500 – €15,000 (fixed)
You decide: stay or go
How it worksStep 3Stay, or go
The account is yours. You choose what’s next.
- You get
- I keep running it, or I train your team to
- Time
- Ongoing, or a hand-over
- Price
- On application
Your call
How it works
Start with the audit
The audit plan is yours to keep, whatever you decide next.
I’m not your average Google Ads freelancer.
You get the specialist 9,000+ Google Ads pros have learned from, working hands-on in your account. Ranked among the 50 most influential PPC experts worldwide, with €2M+ a month in ad spend under management.
Ranked in the Top 50 Most Influential PPC Experts across the globe
Three years running, PPC Survey
PPC OS, the Google Ads software I co-built, won three awards in 2026
Best Search Software Tool, US Search Awards 2026. Software Innovation Award and Standout AI Software Solution, Global Digital Excellence Awards 2026.
Step 1
Start with the truth.
Before I touch your account, you get a complete, expert read of it: exactly where the money’s going, and a prioritised plan to fix it. €2,500, credited toward your Sprint if you continue.
1
You share access
Read-only access to your account and analytics. That’s all I need.
2
I go deep
A structured read of every layer of your account. Nothing skipped.
3
You get the plan
A prioritised roadmap, a recorded walkthrough, and a live call. Within about a week.
The audit
€2,500excl. VAT
- Every layer diagnosed
- A prioritised fix-it roadmap
- A recorded Loom walkthrough
- A live strategy call
- Credited toward your Sprint
7-day money-back guarantee. Not worth more than you paid? Full refund, no questions.
Next: step 2, the Sprint, only if you want it.
Step 2
Then I rebuild it.
The audit hands you the map. The Sprint is where I take over the wheel: a hands-on rebuild of what’s holding you back, in a fixed window, for a fixed price. You come out with the account you should have had all along.
I’m in the account, doing the work
Hands-on, not a list of recommendations handed to your team. I rebuild it myself.
The high-leverage fixes, done
Structure, bidding, tracking: the foundation that actually moves profit, rebuilt right.
A fixed scope, window and price
Agreed up front from the audit. No creep, no surprises, no open-ended invoice.
A clean handover
Everything I changed, why, and exactly what to expect as it matures.
€7,500 – €15,000
Scoped after your audit (audit fee credited)
I can’t quote a rebuild I haven’t diagnosed. The extensive audit tells us both what it takes.
Next: step 3, stay or go.
Real accounts. Real results.
Two anonymised accounts, from the inside. Pick one.
+253%conversions, YoY
−60%avg. CPA, YoY
+456%conversion rate, YoY
3.5× more conversions, at a 60% lower cost per acquisition.
Inherited a fragmented account stuck in 2021. I paused everything, rebuilt Search from scratch, consolidated hard, and leaned fully into Google’s AI. An instant jump the month we flipped the switch.
€14.8Mrevenue, up from €200k
+32%profitability, YoY
From €200k to €14.8M in revenue (custom CLV model).
Expanded across 25 languages with a structured approach, then built a predictive CLV model and fed it back into value-based bidding, harder on profitable customers, lighter on the rest.
Step 3
Then you decide.
When the rebuild’s done, the account is yours. You choose what happens next.
Stay: I keep running it
Ongoing management, your account treated like my own. A handful of clients a quarter, so yours gets real focus.
Go: I hand it to your team
I train your team to run it on the systems I use, so you own the capability in-house.
Everything you might be wondering.
Is the €2,500 on top of the Sprint?
No. If you go ahead with the Sprint, the full audit fee is credited toward it. You don’t pay for the diagnosis twice.
What does the Sprint cost?
Most Sprints land between €7.5k and €15k, scoped to your account size and what it needs. You get the exact number after the audit, never a guess.
Will I see results in 30 days?
You’ll have a rebuilt account in 30 days. The results follow as Smart Bidding re-learns and the changes mature, and I’ll show you exactly what to expect. Anyone promising overnight uplift is selling you something.
My account is run by an agency. Can you still help?
Yes, and that’s often when an independent outside read is most valuable. Plenty of my audits are commissioned by agencies and the brands they manage.
How is this different from hiring an agency?
An agency spreads a team across dozens of accounts. I take a handful of clients a quarter and run yours like it’s my own, backed by systems most agencies don’t have. If you want cheap account management at scale, I’m not your guy.
Will it work for my industry?
I work with lead-gen and SaaS advertisers from roughly €50k/mo upward. The method adapts to your account, not the other way around.
What if I’m not happy?
If the audit isn’t worth more than you paid, tell me within 7 days and I’ll refund you in full. No questions, no methodology to argue about.
Curious where your Google Ads is leaking?
Every month the leak runs is money you don’t get back. It starts with the audit, the sharpest read your account has ever had, credited toward whatever comes next.