# Bob Meijer — Google Ads Specialist

> Bob Meijer is a Google Ads specialist, educator and community builder based in the
> Achterhoek, Netherlands. He is a 3× Top 50 Most Influential PPC Expert (2024, 2025,
> 2026) and co-founder of PPC Mastery and The PPC Summit. He runs Google Ads accounts
> spending €2M+/mo hands-on, and works with lead-gen and SaaS advertisers, typically
> from ~€50k/mo in ad spend. Site language: English (also works in Dutch).

Bob helps ambitious advertisers get more out of Google Ads. The core offer is a single
route, not a menu: an **Audit** to find what the account is leaving behind, a hands-on
**Sprint** to rebuild it, then a choice to have Bob keep running it (**Management**) or
**train the team** to run it. Smaller entry points (Troubleshooting, Coaching) and
self-serve training (PPC Mastery) round out the ladder. Every paid engagement carries a
7-day money-back guarantee.

## Services and pricing

- Google Ads Audit — €2,500 (excl. VAT), credited toward a Sprint. A complete expert read of the account: where the money goes and a prioritised fix-it roadmap, a recorded Loom walkthrough and a live strategy call, delivered in about a week.
- Sprint (account rebuild) — €7,500–€15,000, scoped after the audit (audit fee credited). A hands-on rebuild of structure, bidding and tracking in a fixed window, for a fixed price.
- Management (ongoing) — priced on application. Bob runs the account like his own; a handful of clients per quarter.
- Troubleshooting — €995. A focused 60-minute session to screen-share and solve one specific Google Ads problem live.
- Coaching — €249 (30 min) / €449 (60 min). One-to-one coaching calls for specialists and in-house marketers.
- AI-first Team Training — from €15,000, by application. Transforms an in-house or agency paid-media team to operate on the same agentic operating system Bob uses, plus an ongoing OS license.
- PPC Mastery — self-serve training community, courses and agentic systems Bob co-built (2,000+ specialists, 4.9/5 rated).

## Pages

- [Home](https://www.bobmeijer.com/): Overview of Bob and the ways to work together.
- [Work with me](https://www.bobmeijer.com/work): The full route — Audit → Sprint → Stay or Go — with pricing, case studies, who it's for, and FAQ.
- [Troubleshooting](https://www.bobmeijer.com/troubleshooting): €995 one-off session to solve a single Google Ads problem.
- [Training (PPC Mastery)](https://www.bobmeijer.com/training): Learn Google Ads yourself or train your team via PPC Mastery.
- [Speaking](https://www.bobmeijer.com/speaking): Book Bob to speak — keynotes and workshops on agentic Google Ads, modern Search and building systems.
- [About](https://www.bobmeijer.com/about): Bob's background and how he got here.
- [Contact](https://www.bobmeijer.com/contact): Send a message or book a call.
- [Links](https://www.bobmeijer.com/links): Link-in-bio index.

## Machine-readable pages

- [work.md](https://www.bobmeijer.com/work.md): markdown version of /work (the full offer route with pricing) for AI agents and crawlers.

## Proof

- 3× Top 50 Most Influential PPC Expert (2024, 2025, 2026).
- €2M+/mo in ad spend run hands-on; a decade in Google Ads across lead-gen and SaaS.
- Methods learned from by 9,000+ specialists; PPC Mastery community of 2,000+.
- Lead-gen case study: +253% conversions YoY, −60% average CPA YoY, +456% conversion rate YoY.
- SaaS case study: revenue from €200k to €14.8M (custom CLV model), +32% profitability YoY.

## Methodology

- Iteration Loop: identify the binding constraint → hypothesis → statistically valid test → execute with controls → analyse → apply learnings, then find the next constraint.
- Constraint-Based Optimization: always fix the binding constraint first.
- Consolidate hard, lean into Google's AI (Smart Bidding, Performance Max), and feed real business value (profit, CLV) into value-based bidding rather than optimising raw conversions.

## Elsewhere

- LinkedIn: https://www.linkedin.com/in/bmmeijer/
- YouTube: https://www.youtube.com/@ppcmasterycom
- PPC Mastery: https://www.ppcmastery.com
- The PPC Summit: https://theppcsummit.com

## Contact

- Email: info@bobmeijer.com
- Discovery call: https://cal.com/bob-meijer/discovery